Internet marketing or online marketing is a way of spreading words about the business just like an advertisement. It leads to direct sale through web commerce through websites or emails. It is a new way of advertising a business than the traditional way of advertising through radios, newspapers or magazines. It is one of the inexpensive ways of reaching out to the outer world even if it is a small business.
Types of internet marketing
- Search Engine Optimization (SEO)
Search engine optimization is one of the necessary steps while making any other websites. Optimization prevents hacking of the websites, any virus attacks. It is an important and essential part for a good business.
- Social Media Marketing (SMM)
Social networking is taking over internet at a very fast rate. Social networking is been given a special part in a person’s day to day life. Due to so much rush for it, internet marketing has gained a lot. As social networking cost less, so more of the people get attracted towards it and use them when wanted. Thus, social networking has become easiest and convenient way for communicating to anyone even if the person is miles away.
- Email Marketing
This is an easiest way for communicating with the company official for any query related. For this a person should have valid email verification. These way customers can send queries and can gain trust for the service the business provides.
- Pay Per Click Advertising (PPC)
It is a short advertising business where the payments are made by the business only for advertisements. It is a quick and faster way of achieving success in a business and also aims at promotion of the business to give the customers the positive impact and positive idea about the business.
There are many other networking marketing which are effective but these are the most effective in attracting customers.