Green design or sustainable design is no longer a niche concept confined to environmental protection agencies or “tree huggers” as they are commonly referred to by skeptics. Sustainable design has become a mainstream topic and will be the primary approach to design in the future. For-profit Companies, non-profit and those involved in philanthropy are encouraged to adopt green design for the good of our planet now and for posterity.
Green Design as A Means to Do Good
One of the areas where green technologies and sustainable design has had an impact on is the field of philanthropy and non-profit initiatives. It has become imperative that organizations involved in doing good through philanthropy, volunteering, and social responsibility should be the champions of green design or ecological conservation for the greater good.
Companies and organizations in this sector can also tap into the goodwill of people who genuinely care for the environment to raise funds and use them to drive sustainable projects and social impact initiatives where they are needed. One example of such organizations is the Paper Collective.
I was genuinely inspired by the initiative taken by this organization to bring together artists, photographers, and contemporary designers to make portraits they would later sell and use the funds to promote great causes and charities. I purchased a stunning set of Copenhagen posters from them encouraged by the fact the proceeds would be channeled into building a rural school in Nepal. The best part is that most of the commitment by Paper collective to use sustainable means in the productions of the prints and portraits sold in the project.
Some Reasons Why Green Design Is Good for You
Green Design Is Smart Design
Sustainable design entails finding the best ways to implement a given project with resource optimization at the center of it all. This calls for designers to devise ways to minimize wastage, thus reducing their ecological footprint. Smart design is all about prudently deploying what is available to solve a problem in the most efficient way.
Green Design Saves Money
Consider the construction industry, traditional designs involved the massive deployment of resources, and a lot of wastage without care about the ecological impact or efficiency. This type of design is not only bad for the environment but is also quite expensive. Green designs are all about efficient use of resources and reducing the environmental impact.
There is so much money to be saved if an organization takes an efficient smart approach to their projects. For instance, green buildings designed to be one with nature have low maintenance costs, are easier to put up, healthy to live in, and enjoy lower government charges in the long run. Governments around the world are providing organizations incentives to adopt green designs for the sake of environmental protection and sustainability.
Green Design Has Social Benefits
Apart from environmental protection, sustainability, and low costs, green designs have social benefits as well. This can be in terms of improved health, a pleasant environment, and a general sense of wellbeing due to the efficient use of available resources. Studies have shown that people will be motivated and more enthusiastic about the future when they feel that organizations are taking responsibility in securing the resources that are available for posterity. A common idea shared on this topic is the fact that “we are borrowing this planet from our descendants and we should, therefore, protect it and use it sparingly.”
Good Public Relations with Green Design
For a long time now, organizations in the private sector have used green initiative to boost their PR in the communities they operate in. While this has its benefits and should be encouraged, it is also critical that these companies should adopt these green design ideas in their core business. How efficient are the buildings that organizations occupy? How about resource utilization? Non-profits who don’t usually have comprehensive PR campaigns should also be encouraged to adopt green design in all facets of their operations.
“Sustainability is no longer about doing less harm. It’s about doing more good. “Jochen Zeitz