Experian, being one of the most prominent consumer credit reporting agency, has always been under the negative radar of the media regarding its horrific security practices. This company holds a significant volume of personal information of people, and with its devil may care attitude, doesn’t particularly care about the quality of security it provides to its consumers.
Since last year, Experian has been providing ‘free dark web scans’ to its users. What this basically does is provide its regular users a chance to see if their personal information has popped up anywhere on the dark net. In reality, whenever a user enters his/her information in this so called ‘free dark web scanner’, the information gets leaked out. This same information is then tagged by the scanner because Experian itself has been hacked.
The concept of the free dark web scan comes as a bit of a surprise and certainly ironic, given the fact that Experian’s own database was claimed to be up for sale for $600 on the dark web recently.
Experian’s mindset regarding the dark web
Experian presents the idea of a ‘dark web’ as some sort of a negative element. It is as if their criticism of the dark net is a solution to its own security problems, as is the case with most of the corporate industries out there. These corporates tend to blame everything and everyone else for their own shortcomings. Experian tries to shift the blame on the hidden web in an attempt to remove the source of the sale of leaked information.
The train does not stop here. Experian’s 30-second advertisement about the dark web scans is a hell lot weird than it sounds. In this advertisement, their ‘security expert’, which happens to be Ex-New York mayor Rudy Giuliani speaks to the audiences as a ‘security expert’ which was after he gained the role of cyber security advisor to the White House under Trump’s presidency. We must not forget that Rudy once said that he would like to ‘solve cyber security’. This came as a huge shock to the information security industry, although it’s not baffling if we see Trump’s other such appointments in his council.
The fear being spread by Experian only gets worse. They tend to play on every existing stereotype possible whilst discussing the dark web. They portray things in such a way like the dark web is going to get to the users, and Experian itself has the tools to protect the people. They paint a very intense picture that the dark web a criminal mongering place and it conspires against everyday people.
The corporate business models and the Digital Privacy
The Experian legal document is massive which makes ‘War and Peace’ some sort of menu at a chain restaurant. Experian needs such users who are ready to read and commit to this legal document. By simply participating in this proceeding, one opens up to advertisements on credit cards, loans, financial products and services.
Any service which is deemed ‘free’ means completely opposite on the internet. Over time we have come to realize the business models of these massive internet companies. One of the best examples is Facebook. It is Facebook’s business model to grant customer information to its customers like Cambridge Analytica.
Credit agencies live off data collection. They serve their customers, which happens not to be us, but banks and landlords who pay amounts to these agencies to have a look at our credit reports. In essence, we are the products, and not the customers.
What’s even insane that fear mongering is used to scare the less knowledgeable people into submitting their information to these agencies, and they are assured that their data won’t be leaked anywhere else.
The Final Say
Above all the giggles and laughs, this irony quickly becomes more and more saddening and disgusting. The level of misinterpretation of these massive corporates are engaged in is just downright horrific. It can be said that the dark net is an ugly place, but it manages to present the true image of humanity. It is about removing those concealed corruption barriers.
The current establishment cannot bear to stand for these rebel culture such as the deep web, where data can be exchanged in a truly free way.